The bottles are available in limited edition frosted gasses and covered with Swarovski crystals.
If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry. We will write a custom essay sample on Bling H20 Case Study or any similar topic specifically for you Do Not Waste HIRE WRITER The ideal target market for Bling H20 would be those who fall into the age bracket of 16 to 36 years of age, more specifically these consumers would have a medium to high level of disposable income as this target market would be purchasing this product due to the fact that the issue of money is not of a big concern, in saying that, this may not always be the case as people within this age bracket may earn far less money but may buy Bling H20 for the novelty Bling h20 essay example the product or even as a one of purchase which can be used for decorative purposes.
The issues of psychological issues regarding status, attitudes, values and lifestyle are all universal between both genders hence Bling H20 would not be gender bias. In order for Bling H20 to sell, this product would mainly be sold in areas where the population is dense such as capital cities and rather than rural areas and remote towns.
Targeting these major cities would be effective due to the fact that people from urban areas are more socially aware as a result of marketing and word of mouth.
As previously stated, this product would be a hit in the entertainment industry where adults who go out on special occasions may buy this product due to the fact that they have an excess in funds in which they can afford to purchase such an item. This positioning of this product has allowed for consumers to be conscious that this product has a reputation which has started from the stars of Hollywood and now global.
Taking advantage of the fact that sex sells, Bling H20 have utilized this and consumers have deemed this technique to be sexist.
Bling H20 also touched upon the ethical issue of the creation of needs, where this product would normally not be even considered by consumers where all of the sudden through building hype, men and women across the world are brainwashed into buying such a dear product which is only extravagant on the outside, however on the inside is another story seeing as though tap water within Australia is of high quality in most states.
Instantly, the image which is portrayed by Bling H20 is that of status, glamour, attention and also gives the consumer the idea that they are some what on the level of Hollywood celebrities.Bling H20 Case Study (GBK) 1) A.
Examples of Land used by GBK could be Natural goods (for examples potatoes) and the land where the outlets are situated. B. Examples of Capital used by GBK could be Shelving and computers. C.
I would say that Paul Campbell is an example of Labour. Popular Essays Analysis of Arthur Young's Travels in. Bling H20 Case Study.
The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. The advertising used by Bling H20 is unethical as there what seems to be a naked lady with a beautiful tan clamping the bottle of H20 between her buttocks and heel but after close analysis, this model is wearing a bikini made of crystals, this implies that all the model needs is “Bling”.
Individual Assessment Part 2: Bling H20 Introduction The product ‘Bling H2O’ was developed by Kevin Boyd who aimed to develop a luxury bottled water product that had an ‘exquisite face to match exquisite taste’ (website), stating that the product ‘is strategically positioned to target the expanding super-luxury consumer market’ (website).
Bling H20 Case Study The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US.
If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio .
Cite relevant theory on ethics and marketing compliance. Bling H2O is the most expensive bottle of water that an individual can buy anywhere in the world. It therefore is the high note of conspicuous consumption that is demonstrated by the loud segments of society. Bling H20 was marketed at $55 for Tennessee water in a crystal bottle.