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Models posing in corporate office wear.
Consumers all have different needs and demands that have to be suited. A person's needs change frequently. An important factor to take into consideration when thinking of consumers' needs is the key demographics of the customer.
Gender, age, income, and even profession can help a company better understand the needs of their customers. Her needs would differ greatly from a woman with children that just went off to college or a teen entering high school.
Often consumers need to be told what they want. Fashion companies have to do their research to ensure they know their customers' needs before developing solutions.
You cannot start with the technology and try to figure out where you are going to sell it". There are two research methods: Benefits of primary research is specific information about a fashion brand's consumer is explored.
Surveys are helpful tools; questions can be open-ended or closed-ended. A negative factor surveys and interviews present is that the answers can be biased, due to wording in the survey or on face-to-face interactions. Focus groups, about 8 to 12 people, can be beneficial because several points can be addressed in depth.
However, there are drawbacks to this tactic, too. With such a small sample size, it is hard to know if the greater public would react the same way as the focus group. There is less of a bias because consumers are just performing their daily tasks, not necessarily realizing they are being observed.
For example, observing the public by taking street style photos of people, the consumer did not get dressed in the morning knowing that would have their photo taken necessarily. They just wear what they would normally wear.
Through observation patterns can be seen, helping trend forecasters know what their target market needs and wants. Knowing the needs of the consumers will increase a fashion companies' sales and profits.
Through research and studying the consumers' lives the needs of the customer can be obtained and help fashion brands know what trends the consumers are ready for.Fashion is art. "Fashion is the most powerful art there is. It's movement, design and architecture all in one. It shows the world who we are and who we'd like to be." High fashion is a form of art, designers spend a lot of time and creativity on the garments that they show season after season.
The dissertation is a study on the influence on art on fashion and how fashion impacts art.
It generates from the Period of Rococo, all the way into the modern world, and showcases the significance of art and fashion in the development and harmonious existence of the two subjects. How Fashion Impacts France Pascal Morand explores fashion's importance to the French economy Fashion is an important feature in the French economic and cultural landscape.
Just like pop art was turning towards mass culture in the fifties and sixties, high fashion as the thing of elites was challenged once the fashion industry with mass produced items entered the scene. In the sixties, Warhol started to print his art designs on the paper dresses which were at .
IMPACT: 50 Years of the CFDA [Patricia Mears, Cathy Horyn, Diane Von Furstenberg] on leslutinsduphoenix.com *FREE* shipping on qualifying offers. IMPACT is the celebration of the 50th anniversary of the Council of Fashion Designers of America. The Recycle Runway Collection.
Nancy Judd creates couture fashion sculptures made from trash (the Recycle Runway Collection) and displays her work in traveling exhibitions in high-traffic locations such as museums, airports, and shopping malls.