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Branding is a sub-department of CPD Marketing which is chaired by group brand manager. It is one of the most integral departments of CPD which can be explained on basis of three major principles: Responsibilities of Brand Manager 3. Defining brand objectives, focusing the target market, brand development, brand service, brand packaging, brand advertising, exploring brand barriers, brand positioning and brand strategies.
There are three brand managers and each of them is completely responsible for the performance of a particular brand. All brand managers observe practices such as the number of tissues in a particular packing, the size of the packing, designing and printing of the packing with respect to different events and occasions, balancing and application of proper communication mix, complete quality controls, customer feedback and evaluation, promotional campaigns, brand positioning and brand management, advertising and promotional activities.
The activities of sales department are further carried by a Regional Sales Manager with support of various Area Sales Managers. Packages limited report of sales department can be examined with the help of two major principles which are; 1. Sales Department carries out activities such as determining sales quota, account generation, account management, customer follow up, sales services, managing communication mix, sales planning, sales tracking, sales reporting, sales support, sales accountability, managing promotional campaigns, ensuring the availability of product in the market and competition analysis among various products which help top managers to make healthy decisions.
There are eight Areas Sales Managers, out of which four area sales managers are allocated for distributional function in Lahore region, and each area sales manager is assigned one distribution in Lahore.
All of these area sales managers report directly to regional sales manager. Their task is to ensure the sales generation, availability of the product at the distribution centers and to make sure that distribution manages demand and supply in the market.
Further two area sales managers are assigned for different institutions all over the country and they are responsible for generating sales through sales presentations and demonstrations at various commercial and non-commercial institutes to persuade sales and satisfy customer needs through customized services and products.
One area sales managers is assigned to manage their key account metro and makro by coordinating with the merchandiser who maintains a particular level of stock at both stores.
Continuous meetings are held between area sales manager and merchandiser to capitalize competitive advantage and sales strength at both stores. One area sales manager deals in activities regarding exports of various products and directly reports to the manager for international relations.
Hence, I simultaneously was working with both of these departments. Here is a brief description of the various activities; I performed during my internship at Packages Pakistan Limited. Market survey and analysis of sanitary pads and baby diapers.
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Prepared sample of sanitary pads and baby diapers for Dubai 3. Market survey and analysis of rose petal. Development of different questionnaires. Data Collection and Compiling.
Order booking and supplying. Worked with Art and Design Department. At the very beginning of my internship, I was assigned the work of preparing a report about sanitary pads and baby diapers.Feb 06, · Packages was established in as a joint venture between the Ali Group of Pakistan and Akerlund and Rausing of Sweden, Packages Limited provides premium packaging solutions for exceptional value to individuals and businesses.
Introduction & History Established in as a joint venture between the Ali Group of Pakistan and Akerlund and Rausing of Sweden, Packages Limited provides premium packaging solutions for exceptional value to individuals and businesses.
Nov 11, · Packages Limited, together with its subsidiaries, manufactures and sells packaging materials and tissue products. It operates through Packaging, Consumer Products, Ink, Location: Shahrah-e-Roomi PO Amer Sidhu Lahore, Pakistan.
Commencement Spring Commencement ceremonies will be held at the dates, times, and venues listed below. Information about each school's ceremony, venue information including directions and parking information, access to live Internet broadcasts of the ceremonies and DVD ordering information will be available on this page in the spring.
Packages Limited - Strategy, SWOT and Corporate Finance Report Summary Packages Limited - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information.
The report covers the company's structure, operation, SWOT analysis, product and . Promotion Boards. Board Correspondence. Letter to the Board. Do Not Pick Me Sample / Board / Sample Package / Letter O5 Operational / Command Ashore Screen.